Eylau Paris
A Harrison project for a Hilton Paris hotel, this was a newly refurbished rooftop bar.
The client wanted the branding to be sophisticated but with a hint of fun as this bar was trying to appeal to a younger audience than the other bars at the hotel.
We picked a colour palette that reflected the various colours of the sky throughout the bar's opening hours
I explored a number of ways to execute the logo, from loose and expressive through to a little more formal to see which felt right for the brand
We went for a hand drawn look with some character, and as the bar overlooked the Eiffel Tower we had a fun hint at that by extending the A through both words.
I commissioned a water colour artist for the illustrations, her style giving the airy, dreamy feel we were looking for.
We produced a number of assets including these table tent-cards
We continued the look and feel through to the menu.
We created templates for the hotel to use for their advertising.
To encourage footfall from hotel guests we used the lift doors as a media opportunity and branded the rooftop entry doors with a translucent vinyl as a welcome to visitors.