L'Esprit Nouveau
The main bar/restaurant at the Paris venue was inspired by Le Courbusier’s quiet L’Esprit Nouveau Pavilion. Though small in size it issued a loud statement of intent at 1925’s International Exposition. This was a new approach to design that favoured purity, simplicity and truth – embracing progress, and heralded the beginning of the modernist age.
We took the strong geometric shapes of Le Courbusier’s creation through the branding elements for the space, complimenting the interior design and the colour palette.
Le Courbusier’s pavilion was our inspiration.
I liked the strong lines and the cut out circle.
I took the colour palette from Le Corbusier.
I wanted a strong, simple design for the logo, with a French feel.
Combining the strong geometric shapes and the circle cutting through created a bold, highly branded look.
It was taken through all the assets, menus, bills, buffet food labelling etc. and proved to be very popular with staff and guests alike.