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BarTap
I was asked to design the branding for a bar concept at Wembley Stadium, it's USP that it was a fast, self-service bar to do away with the usual long queues normally experienced at such venues.
We’re all familiar with the two chevrons and their meaning.
It’s a visual short cut to the USP of Bar Tap, simple and bold.
We integrate the FF chevrons in to the logo - a branding device that we can also use across various assets.
The chevrons were used as a way finding and branding device.
We also took the chevrons and used them in animations on the menu screens.
The final look was bold and contemporary and has proved to be very popular.
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